Est. 2021

The Art Behind
Every Piece

A studio born from courage. A craft built on conviction.

WM BRAVESOLDIER — The Bespoke Designer Furniture Range of Blufig Interior Artistry

WM BRAVESOLDIER Studio W & M
The Origin

Born Brave.
Built to Last.

WM BRAVESOLDIER is the bespoke designer furniture range of Blufig Interior Artistry — crafted for those who believe their home deserves more than the ordinary.

It was not built on compromise. It was built on the conviction that people who invest in truly beautiful things deserve more — more thought, more craft, more soul — than mass production will ever offer.

Warm Modern speaks to furniture that is elevated yet liveable — spaces that feel considered, not cold. Brave Soldier is the spirit behind every decision: to choose quality when shortcuts are easier, to create with courage when trends tempt conformity.

Founded in Johannesburg and proudly rooted here, every single piece leaves our workshop as the best version of itself — or it doesn't leave at all.

67
Signature Designs
100%
South African Made
5+
Years in the Craft
50+
Homes Transformed
The Visionary

Some designers make furniture. I make decisions — thousands of them, layered across every sketch, every material choice, every stitch. As founder and lead designer of WM BRAVESOLDIER, I bring over a decade of experience in bespoke furniture and interior architecture to a practice that refuses to stand still.

My signature: clean lines that are generous in spirit. Proportions that feel inevitable. Materials that earn their place. I design furniture that you stop noticing as furniture — and simply start living in.

"I design for people who refuse to settle. Every WM BRAVESOLDIER piece is built to be used daily, loved deeply, and passed down with pride."

The name WM BRAVESOLDIER was born from the most personal of inspirations — my two sons. Every piece carries their spirit, their strength, and their story. This is not just a furniture brand. It is a legacy built for them, and named after them.

Su-Mari

Bespoke Furniture Designer & Manufacturer

Su-Mari du Plessis — Founder & Designer, WM BRAVESOLDIER
Our Principles

What We Stand For

Relentless Quality

We source only what earns its place — light American Ashwood, top-grade leather, premium upholstery fabrics chosen not for trend, but for longevity. Every joint is hand-checked. Every stitch intentional. Every finish held to a standard that mass production cannot touch.

Nothing Leaves Until It's Right

Every piece is made specifically for you — your colour, your home, your brief. We consider the production process a collaboration, not a transaction. We will not rush perfection. Your piece is ready when it is worthy of your space.

A Relationship, Not a Transaction

Our clients do not simply purchase furniture — they become part of the WM BRAVESOLDIER story. We are present through every step, from the first enquiry to delivery at your door via a trusted courier. Once your piece arrives, we remain available. Because great furniture deserves great service.

The Process

From First Sketch
to Your Front Door

01
Place Your Order

Choose your piece, your fabric, your finish — and place your order. We take it from there.

02
Curate

Choose your design, your colour, your fabric or leather. We help you create exactly what your space calls for.

03
Craft

Our Johannesburg artisans build your piece by hand, to your specifications, with no shortcuts and no exceptions.

04
Deliver

Your piece is delivered straight to your door by a reliable courier. Carefully packed, on time, and ready to become part of your home.

The Collection

Something Extraordinary
Awaits You

Your space deserves furniture with a soul. Browse our bespoke designs —
each one made to order, exclusively in Johannesburg.

Explore the Full Collection